Done-for-you follow-up for real estate brokerages
Turn old leads into new conversations.
KeptWarm follows up with the old leads and past clients already in your database. When someone is ready to talk, we hand the conversation back to the right agent.
No database upload required.
The leads aren't dead. The follow-up is.
Your brokerage already paid to create these relationships. Then agents got busy, newer leads took priority, and consistent follow-up stopped. Buying more leads does not fix the follow-up gap—it simply adds more contacts to the same system.
Paid leads went quiet
They may not have been ready when they first inquired, but that does not mean their plans disappeared.
Open-house contacts got buried
Good conversations become forgotten rows in a CRM when nobody owns the long-term follow-up.
Past clients drift away
People often work with the professional who stays in touch—not necessarily the one who helped them last time.
KeptWarm gives the database a consistent nurture system without making agents manage another platform.
You send the contacts. We do everything else.
KeptWarm is operated as a managed service, with each brokerage's setup handled individually.
- Step 1
Clean and prepare the database
We organize the export, remove duplicates, dead records and existing opt-outs, review available lead-source and consent information, and prepare eligible contacts for nurture.
- Step 2
Build each agent's voice
We create practical voice guidelines around how each agent communicates—tone, phrasing, local knowledge, topics to avoid, and when a conversation should be handed off.
- Step 3
Nurture and hand off
Eligible contacts receive relevant, natural email and SMS follow-up. When someone shows real intent or needs the agent's judgment, the agent receives the conversation and context on their phone.
No new dashboard for your agents to babysit. Their job begins when a real person is ready for them.
We document your agents' voice. We don't invent it.
Generic automation sounds generic because it treats every agent, market and relationship the same. KeptWarm creates messaging guidelines during onboarding so the follow-up reflects the agent and the brokerage—not a faceless marketing department.
Illustrative message comparison
Generic automation
Hi Mike, are you still interested in buying a home? Reply YES to receive available listings.
KeptWarm-style follow-up
Hey Mike—it's Sarah from Riverbend. You were looking around Dearborn Heights last fall. Did you end up finding a place, or did you put the search on hold?
Same purpose. Completely different experience.
We held off, but we might start looking again this spring.
Totally understand. Want me to keep an eye on Dearborn Heights and flag anything worth a look before then?
Yeah, that would actually be great.
Interest detected → Sarah receives the conversation and message history
Illustrative example showing the intended message style and handoff—not a client result.
Know what the system is doing every week.
KeptWarm reports the activity that matters, so nurture does not become another invisible subscription.
Your actual weekly report will contain your brokerage's real activity—not vanity metrics or projected revenue.
Illustrative weekly report format
- Contacts messaged
- —
- Replies generated
- —
- Warm handoffs delivered
- —
Simple, transparent pricing
One straightforward monthly price for a fully managed nurture service—without requiring your agents to learn or operate another platform.
Managed Nurture Plan
$1,497/month
Up to 3,000 active contacts under nurture
- Database cleanup during setup
- Email and SMS nurture tailored to agent voice guidelines
- Per-agent voice setup
- Interested-reply handoffs to the appropriate agent
- Weekly reporting: contacts messaged, replies generated and handoffs delivered
- Month-to-month service
- Cancel anytime
- No annual contract
Additional active contacts: $99/month per additional 1,000 contacts
An active contact is a person currently under nurture. Duplicates, dead numbers, and people who have opted out are cleaned during setup and do not count toward the included 3,000.
Standard one-time onboarding: $2,500
Currently waived for accepted brokerages.
Setup covers database cleanup, available consent-record review, carrier/A2P registration, messaging configuration, and per-agent voice setup.
Current onboarding offer
Accepted brokerages receive the complete $2,500 onboarding at no charge. Availability and fit are confirmed during the Free Lead Recovery Review.
Onboarding availability is limited so every database, agent voice and handoff process can be configured carefully.
Built in Metro Detroit. Designed around your brokerage.
KeptWarm was founded by Zac Hatfield to help real estate brokerages create consistent, professionally managed follow-up for the relationships already sitting in their databases.
Every accepted brokerage receives hands-on onboarding designed around its database, agents, brand standards and handoff process.
— Zac Hatfield, Founder
Questions brokerage owners ask
Your next opportunity may already know your agents.
Let's look at the contacts you already have, the follow-up system you currently use, and whether a managed nurture service makes financial sense.
Book a Lead Recovery ReviewTwenty minutes · No raw database upload · No annual contract